Agency Growth Model
Built on the LeadFlow SystemBuild the Agency You Actually Want to Own
Model a rapid-website foot-in-the-door strategy, recurring revenue, acquisition capacity, reinvestment, scale and the business you could ultimately build and exit.
Target MRR
$20,000
MRR To Build
$17,000
Calls / Week
0
Prospecting Hrs / Week
0
Projected Revenue
$0
$20,000
12 months
$3,000
3%
Why lower churn can lower projected revenue: this model holds your ending MRR target constant and calculates the minimum activity required to get there. Better retention means fewer new front-end sales are needed, so calls, sales and cumulative front-end revenue may all decrease even though the ending MRR stays the same.
New Recurring Customers / Mo.
0
Total New Sales / Mo.
0
Calls / Week
0
Prospecting Hrs / Week
0
Avg MRR / Recurring Sale
$0
Recurring Penetration
0%
Planning view:
Quick Mix Presets
Starting Mix
Sales mix is balanced.100%
Weighted Upfront Sale
$0
Weighted MRR / All Sales
$0
Avg MRR / Recurring Customer
$0
Recurring Share of Sales
15%
35%
50%
30%
≈46 attempts/hr
Single-line baseline selected.≈0 contacts/hr
Based on a 2-minute average meaningful conversation and configured dialing-cycle assumptions.
Outbound Calls / Month
0
Outbound Calls / Week
0
Meaningful Contacts / Month
0
Mockups Sent / Month
0
Sales Conversations / Month
0
Total New Sales / Month
0
Calls / Sale
0
Calls / Recurring Customer
0
Acquisition Cost Comparison
Phone Prospecting vs Paid Ads
Use the same monthly acquisition budget on both sides and compare customers, Front-End Revenue, recurring revenue and acquisition cost.
Ending Monthly Recurring Revenue
Starting MRR: $3,000Includes your starting MRR, plus new recurring revenue, less modeled churn. Chart points are displayed to the nearest dollar.
Estimated Active Recurring Customers
Estimated from starting MRR and average recurring-customer value, then adjusted for new recurring customers and churn. Chart points are displayed as whole customers.
Month-by-Month
Revenue Projection
Projected Period Revenue
$0
| Month | Calls | Mockups | Total New Sales | Upfront / Setup Revenue | New Recurring Customers | Expected Churn | Active Recurring Customers | Ending MRR | Total Revenue |
|---|
ConservativeEditable
Make the model harder than your target assumptions.
-20%
+2 pts
-10%
TargetYour Base Inputs
Uses the exact churn, funnel rates and offer mix you set on the other tabs.
No hidden assumptions.
Target is the baseline model against which Conservative and Optimized are compared.
Target is the baseline model against which Conservative and Optimized are compared.
OptimizedEditable
Model improved execution and stronger recurring economics.
+20%
-1 pt
+12%
| Metric | Conservative | Target | Optimized |
|---|
Exit Goal
Set the destination
5 years
$1,000,000
Important: this is not a business appraisal. Buyers value quality of revenue, retention, growth, margins, customer concentration, owner dependence and transferability. Use the sliders to test assumptions rather than treating any multiple as guaranteed.
Modeled Exit Comparison
Same revenue. Different economics.
Traditional Agency
$0
Software + Service
$0
Value Difference
$0
Agency Team Est.
0
SWaS Team Est.
0
Model A
Traditional Digital Agency
More people, fulfillment and account-management dependent.
0%
Calculated from the Agency Growth Model and shared with the SWaS side.
50%
15%
2.5%
$150K
35
3.0×
Plain-English valuation note: “SDE” means Seller’s Discretionary Earnings—roughly the cash benefit available to an owner-operator after adding back certain owner-specific expenses. “EBITDA” means operating earnings before interest, taxes, depreciation and amortization. This calculator avoids requiring either acronym and uses a simplified profit multiple.
Gross Profit $0
Operating Profit $0
Annual Retention 0%
Estimated Team 0 FTE
Adjusted Profit Multiple 0×
Buyer Quality Adjustment 0%
Modeled Exit Value
$0
Operating profit × adjusted profit multiple. The selected base multiple is adjusted using the same buyer-quality factors as the SWaS side: gross margin, operating margin, retention, labor efficiency and owner dependence.
Model B
Software + Service (SWaS)
Recurring technology with intentionally light human service around the relationship.
0%
Calculated from the Agency Growth Model and shared with the traditional side.
80%
50%
1.5%
$350K
15
4.0×
Plain-English valuation note: “ARR” means Annual Recurring Revenue. If a business has $50,000 in recurring monthly revenue, its ARR is $600,000. The model applies the selected multiple only to the recurring portion of revenue—not to one-time website/setup revenue.
Gross Profit $0
Operating Profit $0
Annual Retention 0%
Estimated Team 0 FTE
Adjusted ARR Multiple 0×
Buyer Quality Adjustment 0%
Modeled Exit Value
$0
Recurring annual revenue × adjusted recurring-revenue multiple. The selected base multiple is adjusted using the same buyer-quality factors as the traditional side: gross margin, operating margin, retention, labor efficiency and owner dependence.
The real fork in the road:
A buyer is not only buying revenue. They are buying how predictable, profitable, transferable and labor-efficient that revenue is.
Illustrative Planning Tool: The Agency Growth Model is a “what-if” planning calculator, not a business valuation, appraisal, financial forecast, or guarantee of future results. Exit values are estimates based on the assumptions you enter and the model’s current valuation methodology. Actual business value may vary substantially based on market conditions, buyer demand, financial performance, customer retention, margins, growth, owner dependence, and other factors.
Exit Roadmap
Turn Your Exit Goal Into a Growth Plan
Project your current prospecting pace through the planned exit year, see what it takes to reach your minimum annual revenue goal, and model what changes when you reinvest revenue into more prospecting capacity.
Built on the LeadFlow System
Want to see whether this model fits your agency?
The LeadFlow System turns rapid website development into a foot-in-the-door offer, then layers recurring services, outbound acquisition, workflows, automation and the operating tools behind the model.
Illustrative planning model only. Results depend on sales activity, pricing, retention, market conditions, fulfillment costs, taxes and other factors. This calculator does not represent or guarantee earnings.